Strategic Spotlight: Ecommerce – Not Only For Sale

In 2019, majority of people and businesses both talk about and use ecommerce. Despite this, not everybody knows of all the complexities of the digital retail ecosystem.

For many businesses today, there’s arguably nothing more pressing on a marketer’s agenda to get right than ecommerce.​

There are a wealth of digital and technical categories, from precision marketing, to AI, VR/AR, blockchain; some of these are more known than others. Ecommerce however feels like something familiar. It has become a dominant part of our retail landscape, accessed and used by almost everybody in digitally developed markets.

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