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Ask the Expert: consumer anxiety 

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Every month a Wavemaker expert will be answering a tough question about a hot-button marketing topic.

To kick things off, a three-part special from Global Head of Consumer Insights Damian Thompson. Over the next three weeks Damian will share the results of our global research into the lasting (and still unfolding) impact of COVID-19 on consumer behaviour – and what that means for brands. In episode one – how brands should respond to widespread consumer anxiety.

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