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Expert View: Creativity in Quarantine? How brands are reacting to the COVID-19 crisis

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How should brands behave in these times of global crisis?

Some in the brand world have silenced their communications; challenged by uncertainty, the implications of social distancing, and the negative consumer reaction to advertising certain categories in times of crisis.

Other brands have stepped up beyond crisis management, being agile in finding new and innovative ways to have a wider role for people at this difficult time.

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Here are 7 supportive approaches brand have used during this time…

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