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Return to intimacy: Why it took a global pandemic to rekindle our love of insight

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Global Head of Strategy Stuart Sullivan-Martin, Joint Head of Data Insight Camilla Bruggen and Strategy Partner Elif Pulcu ask why it’s taken a global pandemic for us to rediscover the matchless value of real human insight.

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Top 5 tips for virtual focus groups

  1. Small but perfectly formed (4 or 5 people but no more)
  2. Camera on please (promotes honesty and a commitment to be involved)
  3. Everyone heard (call out each participant by name)
  4. Real pictures and videos (It’s easy for participants to share their content; ask them to come prepared if they’re happy to do so)
  5. Observers welcome (muted and with camera off)

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