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The Provocateur : Why the UK ban on high-fat, high-sugar food ads can reshape our bodies and our brands

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The UK government has just announced a ban on TV ads for high-fat, salt and sugar foods before 9PM. With opinion sharply divided on the ethics and efficacy of the move, Worldwide Strategy Partner Emily Fairhead-Keen tells us why the ban could change our brands, as well as our bodies, for the better.

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