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  • Wavemaker Switzerland
Wavemaker Global

Week in Review: Brands and consumers adapt to COVID-19 crisis PLUS a CPG deep-dive

Thought Leadership27 March 2020
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In this week’s update: the crisis opens up a new job market, huge hikes in viewing and subs for streaming services, teen favourites Snap and TikTok expand audiences, and why people are sticking to brands they trust. PLUS an in-depth look at the impact of COVID-19 on the CPG sector.

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Contents

  • Introduction
  • A new job market
  • Streaming hits a high
  • New users for Snap & TikTok
  • Trusted brands come first

Deep Dive: CGP

  • Business impact
  • Consumer impact
  • Brand impact

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