Batiste challenged us to find the perfect TV property to showcase the versatility of using Batiste products to allow women to refresh their hair in between washes, so they feel at their best for whatever comes their way!
We identified and negotiated a brilliant match with the daily hair dramas women experience and the daily drama that unfolds in Channel 4’s Hollyoaks.
With the new series starting on the Monday 7 September, we aligned Batiste with Hollyoaks by sponsoring the very special 25th anniversary season across Channel 4, E4 and All4.
As the UK’s leading dry shampoo brand with a wide range of products, Batiste has been helping us transform and refresh our hair on those non-wash days for years – from refreshing our colour, to giving us a volume boost, to helping us achieve a smooth and sleek style.
As we reset our lives and our beauty regimes heading into autumn, we wanted to make sure that both Batiste and Hollyoaks fans felt inspired.
Wavemaker Studio, Wavemaker Content’s in-house creative production arm, also created the bespoke idents for this opportunity. With popping colour, social meme-style edits and a range of scenarios, the idents inspire and reassure that when it comes to hair, Batiste is there for life’s daily dramas.