Made in the Royal Navy recognised with Effie win

Wavemaker have won Bronze at The IPA Effectiveness Awards 2020 for its work with the Royal Navy over the last five years

Building a brand fit for the biggest decision of your life is no easy task. After years where recruitment meant replacing leavers in a shrinking headcount, the Royal Navy needed to attract 34 per cent more annual entrants over five years.

Marketing’s objective was to increase short-term applicants by sustaining long-term consideration in the Navy as a career option. The ‘Made in the Navy’ brand platform was developed to build the salience and emotional connection needed to support this life changing career choice.

The Effie awards represent the pinnacle of achievement in our industry. They challenge teams to demonstrate beyond all reasonable doubt that their insight, strategic thinking, creativity and media activations have delivered outstanding results for their clients.

Being recognised for the outstanding contribution that Wavemaker has consistently made to the Royal Navy demonstrates our endless pursuit of growth for our client’s day in, day out, and cements our position as an indispensable partner for the Armed Forces.