St. Tropez announce new Global Ambassador

St. Tropez have today launched their brand new global ambassador, Ashley Graham! The model, TV presenter and influencer will be working with the self tan brand across the world.

The team were challenged to launch St. Tropez’s exciting new partnership with a strong communications plan, spanning across both the UK and US. The plan needed to connect and engage with core consumers, and drive awareness whilst also creating a huge buzz around the launch.

Using a strong portfolio of video creative, the launch campaign will be live across digital channels that work hard to reach the St Tropez audience. The campaign will run across the Xaxis Integrated Video product, a truly innovative way to buy video activity, which allows the campaign to reach the target audience across the multiple platforms where they are active. This technology also has the added benefit of frequency capping across placements.

The campaign has used bespoke audience segments, each tailored to the different products and need states of consumers. The messaging focuses on female empowerment, aligning to both Ashley Graham and the St. Tropez brand.

In the spirit of collaboration, the campaign will be executed both on social, and across the networks of ourour fantastic partners at Xaxis, Captify, YouTube and Mail on Line, for the first few months of the campaign.