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Wavemaker helps the Government ‘Build Back Better’

This week, Wavemaker brought together over 80 individuals from Government marketing, communications and planning teams, for a series of thought-provoking presentations from some of the best and brightest minds within the agency. Our Wavemakers dived deep into hot and important topics within our industry, including mastering data, accepting and preparing for change, and diversity, with a focus on how each can achieve exceptional growth and supercharge success for all Government departments.

Building on the Government’s plan for growth, “Build Back Better”, Wavemaker focused on taking a broader view of people, communications and behaviour, and how they influence the biggest topics we’ll all be facing throughout the remainder of this year and into the future. From the belief that from adversity comes opportunity, and as we as a nation experience the relaxation of Covid rules and welcome steps towards normality, it’s even more important that we positively provoke ourselves and each other so that the United Kingdom builds back better.

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