We are living in a world of hybrid working, hybrid cars and hybrid shopping behaviors. Some in-person activities have returned, and more people are stepping into brick-and-mortar stores, but many of our pandemic spending habits — especially how we shop — are here to stay.
A new report from GroupM, WPP’s media investment group, analyzes the precipitous rise, fluctuating present and almost-guaranteed growth of e-commerce activity by studying the largest markets and companies that provide public data. This Year Next Year | 2022 E-Commerce & Retail Media Forecast estimates that global e-commerce will make up 19% of global retail sales in 2022, growing to 25% by 2027 and that 20 of the top global e-commerce companies accounted for 67% of global e-commerce sales in 2021.
This edition of This Year Next Year also explores the proliferation of retail media networks and the dynamics shaping the top seven markets — the U.S., China, Japan, Germany, the U.K., Canada and Australia — where 61% of total global e-commerce sales, equaling $3.3 trillion, is concentrated.
- Our model estimates global e-commerce sales of $5.4 trillion dollars this year.
- The top 20 e-commerce companies represented just 49% of global e-commerce sales in 2016 but accounted for 67% of those sales in 2021.
- Chinese retailers Alibaba, JD and Pinduoduo make up three of the top five retailers by global e-commerce gross merchandise value, with Amazon and eBay rounding out the other two spots.
READ THE FULL REPORT BELOW:
