Our latest Wavemaker POV: Today in Media is brought to us by the Content team, and we are looking at just how essential Audio branding is in developing holistic, full-funnel media plans for brands. With consumption on the rise and sound being incredibly impactful – this is the perfect moment for brands to positively provoke their business and methods of reaching consumers by investing in their Sonic Identity.
But what exactly is sonic identity? And how do we make sound resonate with consumers, and ultimately connect with a brand?
Today In Media: Sounds Great! The Secret To Making Your Audio Content Work Harder is here to answer those questions and provide you with the insight you need to motivate your clients to take advantage of the audio space right now. Because it’s one thing to be aware of where your brand shows up in audio, it’s an entirely different ballgame to know how they show up.
