Vinni Rinaldi joined Google’s Media Activation Specialist, Sadie Olen, at the Supercharge Upfronts With GMP event on August 11 to discuss the growing influence Programmatic Guaranteed (PG) is having on marketers when it comes to executing Publisher Upfront media. Vinny and Sadie were joined on stage by Disney account exec Chris Bisanzo and Video Product Specialist Greg Booth, and the four industry experts shared their insight on best practices for moving into the programmatic ecosystem and the challenges that come with this evolving landscape. An important message Vinny shared is that “content is the most powerful asset,” and “the paradigm shift from demo-based buying to an impression-based world is going to happen fast.” If you missed the live virtual session and would like to hear more on this fascinating and relevant topic, you can still watch it here.
