Wavemaker appoints Deveshi Chugh as Managing Partner, Asia-Pacific

Deveshi Chugh has been appointed Managing Partner for Wavemaker Asia-Pacific.

In her new role, Deveshi reports to Rose Huskey, Chief Client Officer of Wavemaker Asia-Pacific. The role is based in Singapore, where Deveshi will work with Rose in leading client relationships across the region.

Deveshi is not new to the GroupM family, having worked previously at both Mediacom and Maxus. She brings with her extensive experience working in a regional capacity with some of the biggest consumer brands in the world, driving adaptive marketing initiatives across clients and portfolios. She has worked with teams across markets in numerous capacities and will be tasked with the continued development of our integrated media planning capability as well as every day operational excellence.

Regarding her new role, Deveshi said: “I am excited to be a part of this energetic, agile and charged team at Wavemaker.

Wavemaker is a forward-looking agency, a front runner at solving client challenges through the intersection of media, data & tech and talent”

Deveshi Chugh, Managing Partner, Wavemaker Asia-Pacific

She continued: “It is a sort of homecoming for me in GroupM at large. In this fast-changing world a lot has evolved over the past five years, and I am looking forward to leveraging my experience with the product offerings of Wavemaker for our clients.”

Rose remarked: “We are delighted to welcome Deveshi. She brings with her a depth of experience and an exceptional understanding of the region that will help our clients in their growth and transformation ambitions in this highly competitive media environment.

Her track record of successfully leading clients and teams in the region will bring additional depth to our leadership team, while being a certified professional coach is an added bonus for us all at Wavemaker!”

Rose Huskey, Chief Client Officer, Wavemaker Asia-Pacific

“At Wavemaker we never stop learning and growing. As we rapidly diversify our service offerings to meet the needs of our clients in a digital-led world, it is crucial that we continue to develop and invest in our integrated client leadership. Bringing Deveshi to Wavemaker, with all her accumulated knowledge and expertise in this area, demonstrates our committed focus on understanding and adding extraordinary value to our clients’ business.” added Gordon Domlija, CEO Wavemaker Asia-Pacific.