Wavemaker appoints Jenny Pham as APAC client lead for Colgate-Palmolive

Wavemaker has appointed Jenny Pham as APAC Head of Media for Colgate-Palmolive.

Jenny will be responsible for leading the Colgate-Palmolive business for the region. In July Wavemaker launched a new agency model for Colgate-Palmolive, creating an Asia-Pacific hub in Singapore designed specifically to support the client’s business transformation agenda. The team will develop strategy and audience planning for the region across Colgate-Palmolive’s product portfolio, and lead execution through the outstanding Performance practice established over recent years.

Jenny is based in Singapore and reports to Rose Huskey, Chief Client Officer of Wavemaker Asia-Pacific. The former brings with her great experience and a strong point of view around digital transformation, which will be invaluable as we partner Colgate-Palmolive into a new era of growth.

No stranger to the group, Jenny previously worked in senior roles in at GroupM agencies in Australia, including Essence Digital Global as VP Client Partner, MEC Australia as Managing Partner and at Mindshare as Business Director.

Prior to joining Wavemaker she was General Manager, Marketing & Strategy at GTI Tourism where she led a marketing team in the travel industry partnering with leading destinations and marketers at Vanuatu Tourism Office, Japan National Tourism Organisation and domestic tourism bodies.

I am delighted to return to the GroupM family and for the opportunity to play a role in this transformative journey of building the hub for excellence with innovation and growth at its forefront.”

Jenny Pham, APAC Head of Media, Colgate-Palmolive.

Jenny continued: “I’ve long admired the brand’s work, particularly the Smile Strong campaign showcasing stories of real people who overcame seemingly insurmountable challenges through the sheer power of their optimism. I am excited to lead, inspire and champion optimism at Wavemaker!”

We are thrilled to welcome Jenny back to our agency group network with Wavemaker being the top choice.”

Rose Huskey, Chief Client Officer, Wavemaker Asia-Pacific

Rose continued: “I am certain that with her strong digital knowledge coupled with her experience in managing brands in fast-paced environments, she will be building strong relationships where clients, teams and collaborators are empowered to achieve success collectively.”

Gordon Domlija, CEO, Wavemaker Asia-Pacific added: “I love Jenny’s energy, passion and drive to make a difference, it is inspiring and infectious. Jenny joins at a fantastic time, as we launch a new agency model for Colgate-Palmolive. Her leadership of the hub will accelerate our growth ambition for Colgate-Palmolive and further enhance Wavemaker’s position as the leading agency in the digital transformation space.”