Wavemaker expands remit with Adevinta

A Wavemaker-led GroupM team has been appointed as the global media agency network for Adevinta, an online classifieds marketplace leader. The agency won the $60M account after a competitive pitch process which began in June 2022 and involved a thorough local review with strategic exercises and meetings in each market.

New markets include France for the leboncoin brand and Germany for Mobile.de, as well as other retained key Adevinta markets including Marktplaats.nl in the Netherlands, 2dehands.be in Belgium, and Italy and Germany for the Subito and Kleinanzeigen brands. All markets will be managed by a central Wavemaker worldwide team.

Alexandre Collinet, COO at Adevinta said: “This global agreement is a great example of how
Adevinta’s new scale (with the recent integration of eBay Classifieds Group) enhances our ability to create synergies that make our marketing efforts more effective and efficient.”

Our ethos of Positive Provocation matches well with Adevinta’s growth ambitions. The partnership reflects our expanding credentials as the right strategic partner for innovative sustainable businesses as a network.”

Ruth Stubbs, Wavemaker EMEA CEO

Adevinta joins a significant succession of new business wins for both Wavemaker and GroupM. Wavemaker has recently extended to global remits with Danone, Beiersdorf, ViacomCBS, Riot Games, plus multiple new economy wins including Coinbase, Square, SeatGeek and Zwift.