Wavemaker names Premjeet Sodhi as Global Head of Measurement and Analytics

Wavemaker announced today that it has appointed Premjeet Sodhi as Global Head of Measurement and Analytics. Based in New York, Sodhi will join Wavemaker’s Consultancy team reporting to Anna Hickey, Global Consultancy Lead. Sodhi will transition from his current role as Chief Strategy Officer at Wavemaker India.

As Global Head of Measurement and Analytics, Sodhi joins Wavemaker’s global Consultancy which supports clients in adopting future-proofed marketing practices to advance transformative growth, protecting outcomes in the near-term, and creating disproportionate advantage in the long-term. L’Oréal, Audible, Paramount and Cadbury are just a few of the household names that the Consultancy has helped to adopt transformative practices to accelerate growth.

Against a backdrop of disruptive change, Wavemaker’s Consultants navigate the pathway to adoption of future-proofed marketing practices for brands. Expertise globally includes applied innovation, commerce and retail media, content and brand experiences, data strategy, measurement and analytics, addressable solutions and tech consulting.

Anna Hickey, Global Consultancy Lead at Wavemaker, said: “Premjeet brings an incredible combination of deep analytics skill with extensive experience in brand and comms strategy, making him an invaluable consultant for clients on their measurement strategies and the right means of determining the effectiveness of complex growth drivers across the consumer experience ecosystem.

This appointment is a story of internal talent mobility and a great example of how we are building up our exceptional specialist leadership within the Global Consultancy, with Measurement and Analytics being one of our seven connected practices within Wavemaker’s Global Consultancy.”

Anna Hickey, President, Global Clients & Global Consultancy Lead

With over 20 years in marketing, Sodhi’s experience spans Ogilvy, Lintas Media Group and Mindshare. His roles at Wavemaker have included Chief Growth Officer as well as Chief Strategy Officer, where he helped to build relationships with brands, leading-edge technology capabilities and define new ways of working in the continuously evolving media landscape.

Sodhi will take up the role from August 2023.