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Wavemaker Sweden signs Daniel Wellington globally

The watch and accessories company Daniel Wellington is now looking ahead, consolidating, and choosing Wavemaker Sweden as its global marketing agency in 50+ markets. The full-service assignment will be one of the largest within GroupM in Sweden.

For Wavemaker Sweden, the partnership with Daniel Wellington means acting as a global hub for the account in close collaboration with the worldwide office that drives the addressable content.

Carl Rosenqvist, CMO at Daniel Wellington, comments:

We have reviewed our agency collaborations and made a strategic choice to work with a data-driven global agency with a tight network instead of several local digital and media agencies. It makes us more agile and helps us maximise benefits.”

Carl Rosenqvist, CMO at Daniel Wellington

The assignment has already been initiated and right now the team is building dashboards, carrying out digital maturity analyses, setting up DCO processes and creating conditions for an optimal SEO set-up. The first campaign goes live in South Korea this week.

Sanna Hoffsten, Global Head of Media & SEO at Daniel Wellington, said: “In the pitch process, Wavemaker demonstrated strong competences within media, measurement, and production. Among other things, they will help us optimise agile budgets across both markets and channels and implement a brand mindset across countries where we operate. We are convinced that they will contribute positively to Daniel Wellington’s business and brand.”

Lina Lindén, CEO at Wavemaker Sweden, is both proud and excited about the partnership:

For us, this is a real dream assignment. The fact that our Swedish team gets to run campaigns during the Diwali holiday in India and create automated addressable content for Black Week in 40+ markets is of course extremely exciting and challenging.”

Lina Lindén, CEO at Wavemaker Sweden

Lina continued: “We are teaming up with the entire group’s cutting-edge skill sets and look forward to helping Daniel Wellington on the data-driven path to becoming the world’s leading accessory brand.”

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