Having evolved beyond its initial ‘Consumer Electronics Show’ namesake, CES can now claim it is the largest tech trade show in the world – and the internet.
While one of the biggest (and oldest – over 50 years) technology events in the world was set to return to its traditional in-person format, the pandemic forced a pivot to a simultaneous online and in-person offering, with 2,200 physical exhibitors across 44 tech categories, including new CES categories like space tech and non-fungible tokens (NFTs). Nevertheless, as they say in showbusiness, ‘the show must go on.’ And on it did, both in-person and online.
Whether you tuned in via video or walked the floors masked up and in person, this year provided a glimpse of the devices we may be using in the coming years and provided plenty of inspiration as to how the tech trends of the coming year may play out.
Our Today In Media: Tech Trends 2022 Through The Lens Of CES covers the emerging tech-driven trends impacting marketers this year, how we saw them come to life at CES, and what it means for marketers.
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