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Wavemaker Global

The evolution of F1 during COVID-19

Thought Leadership28 May 2020
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In this week’s webcast: our Global CEO, Toby Jenner talks to Ellie Norman, Director of Marketing and Communication at Formula 1.

She speaks about the evolution of the business since being bought by Liberty Media, the impact of COVID-19 on sports and live entertainment and how Formula 1 has harnessed its strength in engineering to produce ventilators for hospitals.

The questions we covered in this weeks webcast:

What skills could you bring from your role at Virgin Media to Formula 1?

Why did Liberty Media decide to implement these new structures?

How has your business fared since Liberty Media bought F1?

How have F1 and racing teams coped with COVID-19?

Have F1 gotten the recognition they deserve?

Are you thinking about how you can get back to normal?

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