Wavemaker welcomes Darko Lin, Head of Audience Planning, Asia-Pacific

In this newly created role, Darko will be a champion of, and key member of the Wavemaker product team, leading our Asia-Pacific audience planning practice within Wavemaker’s way of working – Provocative Planning. He will also be pivotal in driving our client’s business transformation by bringing together innovation, creativity, data & tech to positively provoke growth.

“I am very excited to join Wavemaker, where teams are working together with a strong shared belief in growth and being positively provocative. Wavemaker has found the right path in helping brands overcome today’s ever intensified marketing challenges. Having worked across Asia, I am excited to team up with Wavemakers to create business value for our clients. I am confident this will create ripple effects that will result in successful transformations!” said Darko.

He reports to Charlotte (Charlie) Wright, Chief Growth Officer, Asia-Pacific. Charlie leads new business for Wavemaker APAC, currently ranked #2 agency (Source: COMvergence Media Agencies Billings, Rankings & Market Shares, 2021 edition), as a part of the global strategy & product development team, driving Provocative Planning across APAC.

We’re really excited to welcome Darko to the APAC team – his expertise spans strategy, planning and more recently marketing for some of the most exciting and fast-growing companies in Asia, bridging traditional CPG and new economy brands.”

Charlotte (Charlie) Wright, Chief Growth Officer, Asia-Pacific

Charlie continues. “Building on the great work our teams in market have done in identifying audience signals that provoke growth, the Audience Planning practice that Darko will build will be critical to our client’s growth, as well as our agency’s continued growth”.

Gordon Domlija, CEO, Wavemaker Asia-Pacific added, “One strategy we are aggressively pursuing to extend Wavemaker’s leadership in the area of digital and business transformation, is the development of an Asia-Pacific audience planning practice. To credibly lead in this space takes intelligence, expertise and passion, which coincidentally are the first three words that jump to mind when describing Darko. I have no doubt he will make an enormous and lasting positive impact on our colleagues, clients and business”

About Darko Lin

With over 17 years of work experience in China and Southeast Asia and solid expertise in data-powered media strategy, branding and integrated marketing communications, he brings to the table the combination of learnings from various types of agency businesses and China tech platforms.

Darko was previously Senior Vice President, Regional Marketing in Lazada, where he led the branding arm of the regional marketing team, including brand, market intelligence, and creative. He has harnessed his media & brand planning skills during his time in media strategist and brand leader roles in companies including Alibaba Group, Edelman, Mediacom.