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Wavemaker wins big at Cannes Lions


Wavemaker has been awarded a Titanium Lion, a Grand Prix, 3 Gold, 2 Silver and 2 Bronze Lions at an incredibly successful 2022 Cannes Lions Awards.

Highlights include Wavemaker India continuing their avalanche of success with Mondelēz International’s  ‘Shah Rukh Kahn-My-Ad’, taking home the Titanium Lion for game-changing creativity alongside their partners, Ogilvy. The campaign, which created personalised ads for local businesses impacted by COVID-19, also won 2 Gold Lions, a Silver and a Bronze (full details below).

The most-talked about Super Bowl ad, Coinbase’s ‘Less Talk, More Bitcoin’, had a touchdown, winning the  Direct Grand Prix for Wavemaker US and partner, Accenture Song.

Wavemaker UK and Ogilvy won a Bronze Glass: The Lion for Change for their Mayor of London ‘Have a Word’ campaign that addresses sexist attitudes and inappropriate male behaviour.

See below for a full list of winners and shortlisted campaigns

Brilliant ideas, fantastically executed takes hard work and commitment, and I’m very proud of our teams who made these campaigns real for some of the world’s biggest brands. A big thanks also to our clients and agency partners.”

Toby Jenner, Global CEO

‘Shah Rukh Khan-My-Ad’ – Mondelēz International

Wavemaker India in collaboration with Ogilvy India

🏆 Titanium Lion
🥇 Gold lion: Creative data – Data-enhanced creativity
🥇 Gold lion: Direct – Data-driven targeting
🥈 Silver lion: Brand experience & activation – Tech-led brand experience
🥉 Bronze lion: Direct – Use of digital platforms
Shortlist: Brand experience & activation – Market disruption
Shortlist: Creative data – Data-driven targeting
Shortlist: Media – Use of digital platforms
Shortlist: Social & influencer – Brand storytelling

‘Less Talk, More Bitcoin’ – Coinbase

Wavemaker US in collaboration with Accenture Song, US

🏆 Grand Prix: Direct – Use of broadcast
Shortlist: Direct – Consumer services/business to business
Shortlist: Direct – Use of mobile
Shortlist: Film – Consumer services/business to business
Shortlist: Titanium Lion

‘The Art of Stealing’ – Netflix

Wavemaker Poland in collaboration with Gong

🥇 Gold lion: Outdoor – media/entertainment
Shortlist: Outdoor – Single-market campaign
Shortlist: Outdoor – Cultural insight

‘Perk Disclaimers’ – Mondelēz International

Wavemaker India in collaboration with Ogilvy India

🥈 Silver lion: Media – Food & drink
Shortlist: Media – Use of social platforms

‘Have a Word’ – Mayor of London

Wavemaker UK in collaboration with Ogilvy UK

🥉 Bronze lion: Glass: The Lion for Change
Shortlist: PR – Content creation & production
Shortlist: Social & influencer – Social purpose
Shortlist: Social & influencer – Corporate purpose & social responsibility

Shortlisted campaigns

‘Burn the Billboard’ – Netflix  Wavemaker Thailand & Leo Burnett
Shortlist: Brand experience & activation – Single-market campaign

‘Packcessible’ – Royal National Institute of Blind People (RNIB) Wavemaker UK & The&Partnership
Shortlist: Creative B2B – Brand experience
Shortlist: Creative B2B – Corporate purpose & social responsibility

‘Myhooman’ – Mars Wavemaker New Zealand & Colenso BBDO
Shortlist: Creative data – Data-driven targeting
Shortlist: Design – Digital design

‘Billie x Adobe Partnership’ – Adobe Wavemaker US & Pereira O’Dell
Shortlist: Entertainment – Partnerships with talent

‘Nothingcoin’ – Mondelēz International Wavemaker India & Ogilvy
Shortlist: Mobile – mCommerce
Shortlist: PR – Use of technology

‘The Reality Flag’ – Human Right’s Campaign Wavemaker US & VMLY&R
Shortlist: Outdoor – Cultural insight

‘Beware of Myriapod’ – Netflix Wavemaker Thailand & Founders
Shortlist: Outdoor – Animated digital screens

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