The big story is market recovery, with worldwide ad spend growing much faster than expected, now forecast at 19% growth in 2021 vs 12% in December. Plus new predictions out to 2026 showing compound annual growth of 6.3% – making a 30% increase in worldwide spend to $1 trillion-plus.
Other hot topics include traditional TV owners betting big on Connected TV, the unstoppable rise in spend share from the top 25 media companies, ‘digital endemic’ marketers and the growth-driving expansion of Chinese business outside China. Add in a couple of watch-outs – supply chain disruptions and higher levels of market inflation with many countries yet to emerge from the pandemic – and it’s everything you need to get set for H2 and beyond.