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    WP_Site Object ( [blog_id] => 1 [domain] => wavemakerglobal.com [path] => / [site_id] => 1 [registered] => 2020-08-06 14:24:29 [last_updated] => 2024-03-21 10:16:17 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Global [siteurl] => https://wavemakerglobal.com [post_count] => 405 [home] => https://wavemakerglobal.com )
  • Wavemaker Global
    • WP_Site Object ( [blog_id] => 2 [domain] => wavemakerglobal.com [path] => /uk/ [site_id] => 1 [registered] => 2020-08-06 13:28:23 [last_updated] => 2024-04-24 14:27:41 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker UK [siteurl] => https://wavemakerglobal.com/uk [post_count] => 210 [home] => https://wavemakerglobal.com/uk )
  • Wavemaker UK
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  • Wavemaker Denmark
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  • Wavemaker Germany
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  • Wavemaker Romania
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  • Wavemaker Sri Lanka
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  • Wavemaker Spain
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  • Wavemaker Austria
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  • Wavemaker Thailand
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  • Wavemaker Slovakia
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  • Wavemaker USA
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  • Wavemaker Italy
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  • Wavemaker Netherlands
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  • Wavemaker Sweden
    • WP_Site Object ( [blog_id] => 21 [domain] => wavemakerglobal.com [path] => /fr/ [site_id] => 1 [registered] => 2020-11-27 10:57:44 [last_updated] => 2024-02-02 14:20:16 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker France [siteurl] => https://wavemakerglobal.com/fr [post_count] => 2 [home] => https://wavemakerglobal.com/fr )
  • Wavemaker France
    • WP_Site Object ( [blog_id] => 22 [domain] => wavemakerglobal.com [path] => /no/ [site_id] => 1 [registered] => 2020-12-08 17:24:21 [last_updated] => 2024-04-10 10:48:51 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Norway [siteurl] => https://wavemakerglobal.com/no [post_count] => 276 [home] => https://wavemakerglobal.com/no )
  • Wavemaker Norway
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  • Wavemaker South Africa
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  • Wavemaker Czech Republic
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  • Wavemaker Ireland
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  • Wavemaker Canada
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  • Wavemaker Turkey
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  • Wavemaker Switzerland
Wavemaker Colombia

Toyota: 4 años de grandes logros en Colombia

Cliente

Toyota

Mercado

Colombia

Positive Provocation

Logramos el crecimiento exponencial de la marca en Colombia por medio de la inteligencia de audiencias.

Compartir
See the results
Nuestro enfoque
01.
Challenge

En 2018 contribuimos al crecimiento de TOYOTA quien se posicionó como la marca de mayor crecimiento en ventas en Colombia con un 47,8%.

02.
Insight+Strategy

Es la segunda marca que más desean tener los Colombianos y la primera en segmento SUV con el 15% creciendo un 26% con respecto al año anterior.

03.
Activation

Recolección de data para generar nuevos segmentos de valor.

Resultados

Según datos del RAC (Estudio de recordación de marca) TOYOTA creció en 2019 un 5,6% su Awareness total pasando a ser la cuarta marca más recordada con el 66,5%

11M
Visitantes únicos en el website
3,3 Minutos
Tiempo promedio de sesión

Historias de Crecimiento

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