HNB Singithi Katha

Hatton National Bank, a prominent Sri Lankan bank who is known for encouraging Sri Lankans to inculcate good values, wanted to promote saving for the future as a good habit amongst the younger generation. Apart from saving, the bank also wanted to encourage the practising of good values as well as customs followed during Sinhala and Tamil New Tear.

The challenge presented to us was to communicate these messages to children effectively during a lockdown where Digital was the main medium.

In the past, Sri Lankan kids were taught the importance of saving, protecting the environment, following customs and traditions by their parents at a very younger age. However, due to various reasons such as increasing pressure by schools, society and urbanization, these are given less prominence.

The children’s bank account of HNB wanted to take on the task of delivering this message by educating kids through hand-animated videos that were visually powerful and communicate the message effectively to the younger audience.

The hand-animated video series was published on Facebook and Instagram for 4 consecutive months. The ads were targeted to capture both parents and kids.