PickMe Integration with CBL Group

Sinhala & Tamil New Year holidays which falls in April is an annual festival observed by the majority of Sri Lankans. It is an event where families come together to celebrate Sri Lankan culture & heritage. Brands work ahead to get the stocks available from February onwards to meet the high demand for goods during the season.

As a result of the lockdown, during this peak time, the stocks piled up at the distributors and brands were challenged to push products to the consumers. Though demand persisted the avenues to bridge the gap was yet to be explored. Our main challenge was to convince the client to set-up an e-commerce strategy and secondary challenge was to manage logistics.

As people were stockpiling, the clamour for essentials directed consumers to try alternate methods of purchasing like going online & seeking home-delivery services.

The team identified the new need in the market at a very early stage & CBL group could leverage and expedite delivery services.

Few baskets including products like biscuits, Samaposha (breakfast Cereal), soya (a vegan protein alternate), noodles, oil, coconut milk & chocolates were created and were made available through Pick Me delivery platform (a third party online platform & delivery service).

By closely monitoring the evolving needs of the consumer, the initiative later extended to other delivery points to make the products available across the country.