Scroll to explore
ClickTap to break through
ClickTap to be fearless

Keells Super ‘Freshness’ Relaunch

Client

Jaykay Marketing Services (Pvt) Limited

Market

Sri Lanka

Positive Provocation

Integrated the brand with the story-line of a popular tele-drama to establish & influence a lifestyle shift (shopping habits).

Share
Our
approach
01.
Challenge
02.
Insight+Strategy
03.
Activation

Results

With the episodes being amplified on digital, the integration too garnered extra mileage.  Further, social media content created around the integration  increased the organic reach for the brand.

1,614%
ROI on TV
40%
Programme Share
750K+
Online Viewership

Growth Stories