Watawala Avurudu Gaming Website

COVID-19, a global pandemic that has affected millions of people around the world which also led to cancelling all social gathering events and entertainment acts.

Sinhala and Tamil New Year (locally known as Aluth Avurudda) is a widely celebrated traditional event in Sri Lanka where people celebrate the dawn of the new year, follow various customs and also socialise with their friends and kin.

Every year, Watawala organises an on-ground Avurudu event that is well talked about and give exposure to the brand. Our challenge was to propose an engaging campaign that will create a similar impact, during a global pandemic while maintaining social distance

Avurudu is a season of visiting family and friends, engaging in fun activities and sharing. People were worried that the celebrations could not be continued and traditions couldn’t be followed due to the lockdown and social distancing protocols.

Watawala stepped in and brought the entire experience of Aluth Avurudu on Digital, by creating a fully interactive and responsive platform that can be visited through a mobile phone and also a desktop. Bringing celebrations to everyone’s home virtually.

The website consisted of 4 main games that were been played during the Avurudu season. Most importantly

we brought in the most popular traditional beauty contest on this website.

Developing a fully functional gaming website, for youth to take part in. We introduced 4 main games and a beauty contest.

Awareness of the gaming website was brought in through the brand’s SM channels.