Xaxis Unlocking Performances – Solutions for productive programmatic in a post lockdown world.

Group M EMEA developed a survey on ~600 brands to learn more about the business changes made due to Covid19 and which are the next steps: 69%/62% of brands will increase investment in display and online video 34% plan to make online purchases easier Xaxis, a Group M proprietary programmatic line of products, provides online opportunities that can bring an uplift in the post lockdown performance. It offers solutions that can uncover new consumer behavior insights and intelligently communicate the right advertising message. Some examples are, but not limited to: Xaxis Audio – reach and engage in a brand safety premium environment. Xaxis Integrated Video – effectively and efficiently engage with the right consumer across multiple channels, and at scale. Xaxis Creative Studio – conversational, shoppable & rich media solutions that are optimized to enhance the interaction and enrichment of the consumers’ experience. For more information about all the Xaxis products and their benefits, you can reach out to Wavemaker Romania representatives.