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Wavemaker South Africa

Smiles all around as Wavemaker, Colgate and Australian Football League sign deal

News5 May 2020
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Everyone deserves a happy future! Together Colgate and the Australian Football League will work to give all AFL players, from grassroot to elite level, the courage and inspiration to create positive action in their lives. 

The deal, an industry first that was brokered by Wavemaker, means Colgate becomes the ‘official smile’ of the AFL. 

As part of the partnership, Colgate ambassador and professional player Tayla Harris shares her personal story of overcoming adversity and breaking boundaries until she finally achieved her goals as a professional athlete. Since, Harris has made it her mission to inspire positive action within the football community and leave a legacy for girls and women. 

Colgate is honoured to partner with the AFL. We are particularly proud to be able to share stories from within its community, of resilience, optimism, and hope.
Anthony Crewes, Colgate marketing director 

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