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  • Wavemaker Switzerland FR
Wavemaker Germany

Zwischen Datenschatz und Datenschutz – Fitness Apps und die DSGVO

News5 Mai 2021
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Zwischen Datenschatz und Datenschutz: Daten aus Fitness Apps sollten Sportartikelherstellern einst grenzenlose Möglichkeiten für personalisierte Werbung bieten. Doch nicht alles, was technisch machbar ist, zahlt auch auf die Marke ein. In der neusten Printausgabe der W&V spricht unser Data und Tec Experte Michael Szybowski über das neue Bewusstsein für Datenschutz aufseiten der Verbraucher und was das für die Mediaplanung bedeutet.

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