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Sportereignisse in der Corona-Pandemie – eine langfristige Planung bleibt schwierig

News19 April 2021
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Ob die Fußball-Europameisterschaft und die Olympischen Spiele in diesem Jahr tatsächlich stattfinden werden, ist weiter ungewiss. Werbetreibende sind entsprechend zurückhaltend. Gelichwohl bleiben die sportlichen Großevents attraktiv. In der aktuellen Print-Ausgabe der new business beleuchtet u.a. unser Mediaexperte Jens Pompe die schwierige Lage von Sportumfeldern in der Corona-Pandemie, die Auswirkungen der aktuellen Krisensituation auf TV-Live-Übertragungen und die werblichen Perspektiven von Fußball-EM und der Olympischen Spiele.

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