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TV-Werbeumfeld Olympia und Paralympics

News4 März 2021
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2021 ist ein Sportjahr – wenn Corona es zulässt. Vermarkter planen fest mit Sportereignissen wie Olympia oder Paralympics und das Publikum sehnt sich nach Live-Events. Doch welche Rolle spielen beide Veranstaltungen in diesem Jahr? Welche Zielgruppen werden angesprochen und für welche Kunden sind diese Events besonders interessant? In der neusten Printausgabe der W&V, Werben & Verkaufen beantwortet u.a. unsere Media-Expertin Nassim Abdi Colli genau diese Fragen und spricht auch in diesem Rahmen das immer stärker werdende Diversity-Bewusstsein an. Vielen Dank an W&V für das Feature!

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