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  • Wavemaker Switzerland
Wavemaker France

Les Tuc Tuche

Client

Mondelez

Market

France

Positive Provocation

Passer d’une activation ponctuelle à une communication equity en fil rouge​.

 

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See the results
Notre approche
01.
Challenge

Proposer une nouvelle plateforme de marque innovante pour contrer le manque de dynamisme des récentes prises de parole. ​
Pour se faire, comment asseoir le positionnement FUN de la marque TUC ​?

​

​

​

02.
Insight+Strategy

01  Identifier le meilleur mix media pour activer la notoriété et visibilité  du partenariat.​

02  Renforcer la considération à travers la personnification des TUC en personnages Tuche.​

03 Créer un lien émotionnel avec les familles pour une consommation pérenne.

03.
Activation

Création : ​
Personnification des TUC en personnage TUCHE afin redynamiser les assets le tout associé au jeu de mot TUC/TUCHE​

Une activation 360 :​
– Création et diffusion de 2 spots TV​
– Déclinaison des spots TV en pré-roll Youtube ​
– Activation en social des familly GIF ​
– Jeux concours avec dotation : place de cinéma / goodies 
– Activation In-Store avec PLV pour déclencher l’achat 

Résultats

Cette première vague en TV nous a permis de délivrer 350 GRP.

Sur le digital, les vidéos ont été vues plus de 68 millions de fois, dépassant très largement nos attentes ainsi que celles de nos clients.

21M
de reach unique sur Facebook
9M
de reach unique sur Youtube

Growth Stories

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