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Wavemaker France

Onagrina

Client

Orangina

Market

France

Positive Provocation

Inciter le groupe OSF à décliner sa campagne complètement secouée au-delà des pistes créatives élaborées par son agence de création, pour aller plus loin dans le discours à travers plusieurs opérations spéciales co-brandées.

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Notre approche
01.
Challenge

Communiquer et soutenir le lancement de la canette Onagrina tellement secouée que ses lettres se sont mélangées.​

Trouver des partenaires média puissants, affinitaires et ludiques pour relayer, dans leur ADN, ce principe de secouement et communiquer sur l’édition limitée d’Orangina.​

02.
Insight+Strategy

01  Identifier des partenaires capables de s’emparer du concept​.

02  Surprendre les internautes avec des formats secoués mais lisibles.

03  Multiplier les OPS sur une période courte et dans un budget contenu​.

04  Assurer des performances médias qui légitiment les investissements.

03.
Activation

Production d’un format Boîte à Questions de Canal+ et brandé Oragina. ​

En guest : Maxime Gasteuil, un comédien humoriste qui s’est prêté au jeu des questions avec des sous-titres secoués​

La vidéo a été relayée sur l’ensemble des écosystèmes digitaux et sociaux de la “Boîte à Questions” et sur les réseaux sociaux du talent.

Résultats

Des performances qui ont dépassées toutes les attentes des acteurs impliqués sur la campagne avec plus de 3,8M de vidéos vues et plus de 8,6M de reach unique sur les plateformes sociales.

+216%
par rapport à l'objectif de vidéos vues
+304%
par rapport à l'objectif de reach

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