Due to Huawei’s data regulations and strict policies around 3rd party tracking. Huawei prevents its vendors from installing any form of tracking codes on their website which makes it very hard to run any sort of conversion style campaigns.
Wavemaker had to come up with a quick and effective solution around the issue. 4 months before the roll-out of this campaign we put together an effective AWO strategy that served 2 purposes:
1. Build the Huawei fanbase in the South African market and make the brand top of mind by becoming a home for lovers of all thing tech with the shared vision of creating a safe, fun and informative space for all tech needs, online.
2. To build highly relevant audiences to drive product awareness and encourage consistent positive brand engagement.
We leveraged our insight and data* to understand where our most effective ROI would come from and took a deep dive into understanding what the top games were in south Africa. We then carefully selected a handful of mobile games that we knew consumers were willing to make in-app purchases on and used those to drive our campaign