Continuous utilisation of first-party data signals, are key in driving down CPA’s and increasing conversions.
With multiple online deals launched monthly, Vodacom required a solution to reach the most eligible costumers, with relevant deals for them at the most important phase of their contract lifecycle to ensure uptake.
The objective entailed to
Each month an updated CRM database is uploaded onto social media platforms, consisting of existing customers due for upgrades in the next 3 months, as well as existing customers eligible to add a line to their existing contract.
The upgrade database was split into various segments, each targeting with a custom message and price plan, best suited to their current contract price plans and add-ons.
The add-on database was also split into various segments, each targeted at specific behaviours matching their potential device deals.
Customised messaging was used to ensure customers are served a relevant message and deals to encourage conversion.
The database was also used to create lookalike audiences to find users similar to existing customers.