The Snapchat campaign achieved the highest playtime of any lens/filter on a single day with 120 seconds of playtime per user. The Snapchat campaign generated a total of 1.5 years of playtime and 1 274 604 engagements.
The offline sharing of the campaign reached more than 12 million South Africans and generated a 75% increase in online conversation around the topic of water saving.
The Snapchat campaign generated a 46% Ad Recall and increased Colgate’s purchase intent among younger consumers by 21%, highlighting the power of purpose-driven marketing.
But the most important result: Colgate changed the brushing behaviour amongst consumers that will continue to save water well into the future.
Colgate changed the brushing behaviour amongst consumers that will continue to save water well into the future.
Christa Kruger, Business Unit Head: Colgate Palmolive