Result
Thanks to some priceless data from the Shazam interaction, a great placement strategy and the bolstered growth of our lookalike audience, our programmatic campaign went down like a designer latte.
It generated nearly 600 sales – contributing over R1 500 000 in traced revenue – an incredible return of R9.45 per R1 spent. This was Xaxis’ first campaign for Nespresso, yet they were able to almost halve the cost per acquisition in comparison with our previous 3rd party supplier.
Even the premium display media placement outperformed expectations. With the primary goal of creating awareness and some basic engagement, it was still able to generate over 170 sales for a revenue figure of over R350 000. That’s a return on investment of R1.4 for every R1 spent.