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Wavemaker Spain

De Gran Dios a Semidios

News18 May 2023

Emily Rich, Strategy Lead de Wavemaker, ha ganado el Premio John Bartle al mejor ensayo  en la categoría “Believe”, argumentando que las marcas deben dejar de actuar como Grandes Dioses, árbitros intervencionistas de la moralidad que todo lo ven, y convertirse en Semidioses, aquellos que caminan entre humanos pero exhiben la chispa divina.

Puedes leer la versión en inglés de este ensayo aquí o puedes descargarte la traducción al español del ensayo de Emily Rich aquí.

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