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Wavemaker Spain

The Provocateur #24: Lo que las marcas de la Nueva Economía pueden aprender de las PowerBrands

News7 March 2022

En esta nueva edición de The Provocateur abordamos un tema que está sacudiendo los medios, el marketing y la experiencia del consumidor en todos los sectores: La nueva economía y su encuentro con las  Powerbrands. Se trata de  dos grandes áreas que convergen en el mismo territorio, pero que provienen de puntos de partida muy diferentes . 

Las marcas de la Nueva Economía son los disruptores que reinventan los sectores, desde la alimentación hasta las finanzas. Se enorgullecen de desafiar lo establecido, pero ¿cómo pueden mantener su rápido crecimiento? ¿Hay alguna lección que estas nuevas marcas puedan aprender de las Powerbrands? Si es así, ¿qué las detiene para ponerlas en marcha? 

Nuestro Chief Strategy Officer, Daniel Brown, explica lo que las marcas de la Nueva Economía pueden aprender de las Powerbrands y lo que las detiene.

DESCARGAR el documento

 Daniel Brown , Chief Strategy Officer, Growth Global

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