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Expert View: Creatividad durante la cuarentena. Cómo las marcas están reaccionando a la crisis del Covid-19. 1ª Edición

Thought Leadership26 March 2020
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¿Cómo deben comportarse las marcas en tiempos de crisis global?

Algunos anunciantes han optado por silenciar sus comunicaciones debido a la incertidumbre, las implicaciones del distanciamiento social o la reacción negativa de los consumidores a la publicidad en determinadas categorías.

Otras marcas han ido más allá de la gestión de crisis, siendo ágiles para encontrar nuevas e innovadoras formas de acercarse a sus consumidores.

Descarga aquí el informe

Nick Vale, Global Head of Strategy de Wavemaker nos muestra 7 enfoques que las marcas pueden utilizar durante esta época de crisis…

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