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Expert View: Creatividad durante la cuarentena. Cómo las marcas están reaccionando a la crisis del Covid-19. 2ª Edición

Thought Leadership8 April 2020
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En la primera edición de este documento, hablamos de las primeras acciones que las marcas han tomado para gestionar la crisis.

Estas marcas fueron sumamente ágiles para encontrar nuevas e innovadoras formas de tener un papel más amplio para las personas, renunciando a las ventas a corto plazo para tener un impacto positivo a largo plazo en la salud, la confianza y la relevancia de la marca. En esta segunda edición, consideramos cómo se ha desarrollado este trabajo durante las últimas dos semanas.

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Este documento describe  8 enfoques de apoyo que las marcas han adoptado durante este tiempo:

  1. Apoyando a los que están en primera línea
  2. Reposicionando la productividad
  3. Ayudando a los más vulnerables
  4. Amplificando los consejos de la OMS
  5. Llevando los productos al hogar
  6. Maximizando los momentos que de verdad importan
  7. Con nuevos canales de entretenimiento
  8. Con mensajes de esperanza

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